Archive

Dive into a collection of past posts and rediscover timeless content.

HubSpot and ChatGPT announce a partnership and it pulls on lifecycle stages

Sep 29, 2026

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3 min read

HubSpot and ChatGPT announce a partnership and it pulls on lifecycle stages

But do the ads guarantee a strong ROI? Proceed with caution

Malene Jorgensen

HubSpot just announced 'growth context' - what the heck is that?

Sep 22, 2026

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3 min read

HubSpot just announced 'growth context' - what the heck is that?

And yes, it has to do with your data...

Malene Jorgensen

Is a 13% conversion rate really worth changing your strategy for?

Sep 15, 2026

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3 min read

Is a 13% conversion rate really worth changing your strategy for?

Not if the conversion percentage is a lead form

Malene Jorgensen

Your buying cycle number is already wrong

Sep 8, 2026

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2 min read

Your buying cycle number is already wrong

The shrinking sales cycle can be traced back to faster decisions

Malene Jorgensen

The list-cleaning mistake that's costing you real revenue

Sep 1, 2026

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3 min read

The list-cleaning mistake that's costing you real revenue

The DMA's new report has a number that should make you pause before your next suppression run

Malene Jorgensen

What your sales team's forecast would look like with clean data behind it

Aug 25, 2026

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4 min read

What your sales team's forecast would look like with clean data behind it

Contact data decays at two percent a month

Malene Jorgensen

The cheapest growth lever in your business is already sitting in your CRM, unemailed

Aug 20, 2026

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2 min read

The cheapest growth lever in your business is already sitting in your CRM, unemailed

New customer costs are about to climb

Malene Jorgensen

Your target CPA is only as good as this field

Aug 19, 2026

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2 min read

Your target CPA is only as good as this field

Google stops rewarding stale close rate math. Here's where the stale math is hiding in your portal

Malene Jorgensen

Google is about to bill you for a number nobody updated

Aug 17, 2026

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3 min read

Google is about to bill you for a number nobody updated

Fix this before August 17 and your ad costs stay yours

Malene Jorgensen

Archive

Dive into a collection of past posts and rediscover timeless content.

HubSpot and ChatGPT announce a partnership and it pulls on lifecycle stages

HubSpot just announced 'growth context' - what the heck is that?

Is a 13% conversion rate really worth changing your strategy for?

Your buying cycle number is already wrong

The list-cleaning mistake that's costing you real revenue

What your sales team's forecast would look like with clean data behind it

The cheapest growth lever in your business is already sitting in your CRM, unemailed

Your target CPA is only as good as this field

Google is about to bill you for a number nobody updated

the lifecycle brief